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CJS

CJS is an independent designer of day-to-day accessories. All its products are made with sustainable materials; furthermore, for its production, CJS employs those people in danger of exclusion in Spain.

Date

August 2019 – March 2020

Location

Madrid. Spain.

Categories

Web, Branding and Illustration

CJS

CJS is an independent designer of day-to-day accessories. All its products are made with sustainable materials; furthermore, for its production, CJS employs those people in danger of exclusion in Spain.

Date

August 2019 – March 2020

Location

Madrid. Spain.

Categories

Web, Branding and Illustration

About the project

CJS hired TW for different activities pertaining to the development and promotion of its various product lines. 

These include: the design of all product manuals (and packaging) for its more than 40 products, the design of more than 100 “Learning kits” and the design of its Business Cards.

After the positive outcome of this project, CJS has engaged TW again to conduct full Website redesign and development. This is currently ongoing.

CJS Business Cards

Branding

Adobe Illustrator | Pinterest | Behance

When we started working on deliverables, we realized that the brand could be harmonized by showing consistency in all its aspects. One of the most difficult aspects of this process is usually the communication of the need to make these changes to the brand stakeholders.

We seeked buy-in by involving with the client in a brand brainstorming session and establishing a colour palette to be used throughout all deliverables. 

Furthermore, we involved the CJS team to discuss the implementation of this colour palette for each particular product packaging or manual, “Learning Kit” and Business Card.

Sewing Learning Kits

Illustration

Adobe Illustrator 

Given the handcrafted nature of CJS products, every product is different in one way or another. This came to be the main challenge when designing the product manuals and packaging, “Learning kits” and business cards. Furthermore, we worked with existing imagery and handmade materials which we had to adapt to our particular use case.

To solve this, we photographed and vectorised all products for easy and HD use. To address the singularity of every product,  we designed a well thought and easy to understand template for every product line for which we produced deliverables. These templates were then used as the baseline to design the rest of the products.

Website Map

Web

Adobe Package | Divi Builder | Wix

As a result of positive collaboration. Website redevelopment is currently ongoing.