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NOY Essentials

Authentic Shea Butter, 100% natural hand made cosmetics.


December 2019 – March 2020


London. United Kingdom



Noy Essentials Logo Sketches

About the project

NOY is an independent beauty brand whose ingredients are 100% natural and handmade.

NOY engaged us as brand consultants to design the firm’s logo, the product packaging and tagging and the printed product catalogue.

Noy Essentials Packaging and Product Tags


Dribble | Pinterest | Instagram | Photoshop

NOY Essentials branding message to consumers required an understanding of the main attributes of Shea Butter. From French and African heritage, Shea Butter is the main ingredient used in NOY products.

We focused our discussion on understanding the selling proposition of each product and provided recommendations based on the trending branding attributes for natural products.

Noy Essentials Logo


Dribble | Pinterest | Instagram | Photoshop

After branding attributes were defined NOY Essentials logo was the next step.

The challenging part of this project was how to represent a lot of information in a simple and minimal logo.

The attributes that needed to be taken into account were: the unique selling point of the product, (shea butter) two types of heritage, (French and African), and the natural and hand made procedure.

To overcome this difficulty, we mixed the shea butter seeds and the french circumflex symbol creating a minimal logo that included the necessary information.